Plans that help bring customers back.

The loyalty card, counter stand and visit tracking are included in every plan. Choose the number of messages you want to send.

In every Klapp plan

A loyalty card on their phone, a contactless stand, rewards, a business dashboard, Google reviews and customer messages.

Basic

€29excl. VAT / month

Per location

To launch your loyalty programme and start reaching out to customers.

Choose Basic

1 month free

Your monthly messages:

  • 50 automated WhatsApp messagesper month
  • 3 000 emailsper month

Example: 2 WhatsApp follow-ups to 25 customers during the month use your 50 messages.

See every feature

Premium

€69excl. VAT / month

Per location

To send more targeted follow-ups and reach more customers by email.

Choose Premium

1 month free

Your monthly messages:

  • 200 automated WhatsApp messagesper month
  • 12 000 emailsper month

Example: 4 WhatsApp follow-ups to 50 customers during the month use your 200 messages.

See every feature

Everything included, starting with Basic.

Smart and Premium have the same features. They only increase the number of WhatsApp messages and emails available each month.

Loyalty at the counter

  • Apple Wallet and Google Wallet cardCustomers keep it on their phone, with no app to download.
  • Contactless standA phone tap creates the card or records a visit. The stand needs no Wi-Fi, battery or cable.
  • Your choice of rewardSet the reward and the number of visits needed.
  • Controlled points and rewardsUp to one point per day; you validate the reward with your business code.
  • Google reviewsThe stand also links to your review page.

Understand return visits

  • A dashboard in your business accountTrack visits, active customers, rewards and returns after your follow-ups.
  • A summary every MondaySee visits, customers who came in and rewards earned.
  • Customers to contactSpot people who have not returned recently.
  • Returns after your messagesSee who came back after a follow-up.
  • Your full customer listThe message allowance never limits how many customers you keep.

Stay in touch

  • Messages you chooseWrite your message and select the customers to contact.
  • Automated WhatsApp messagesSent from Klapp’s number within your plan allowance.
  • WhatsApp from your own phoneFor a few customers, write manually using your own number.
  • Emails to your customersShare news or an offer with a broader audience.
  • Help getting startedWe prepare your card and stand with you.

Message allowances renew each month, with no rollover or automatic extra charge. An automated WhatsApp send is limited to 100 recipients and your remaining allowance.

See the customer journey

Which plan fits your messages?

Enter how many messages you expect to send each month. We’ll show you the lowest-priced plan that covers both volumes.

One message to 50 customers uses 50 sends. Contacting those customers again uses another 50 sends.

The plan for these volumes

Smart€49 excl. VAT / month

100 WhatsApp messages and 6,000 emails per month.

Discuss this plan

An estimate for one location. Each WhatsApp send is limited to 100 recipients and your remaining message allowance.

How does it work in your business?

  1. Set up your loyalty programme

    Choose a reward and the number of visits needed. We prepare your business’s card and the stand for your counter.

  2. Customers progress their card

    On their first visit, customers create their card on their phone. On later visits, they tap their phone on the stand again to earn their daily point.

  3. See who to invite back

    Check your summary every Monday. Choose the customers to contact, prepare your message and send a follow-up by WhatsApp or email.

Before you choose a plan.

Which number sends the WhatsApp messages?

Automated messages in Basic, Smart and Premium are sent from Klapp’s WhatsApp number. You choose the customers to contact from your business space.

You can also send a message manually from your phone, using your own number.

How are messages counted?

One message sent to one customer counts as one send. Contacting the same customer twice uses two messages.

Your message allowance renews each month. Unused messages do not roll over. Each automated WhatsApp send can reach up to 100 recipients, even with Premium’s 200 monthly messages.

What if I’ve used all my messages?

No overage is charged automatically. If there are not enough messages left, sending is blocked. You can use any remaining emails in your plan or request a plan change.

Should I use WhatsApp or email?

For 1 to 15 customers, a WhatsApp message from your phone works well. For a targeted follow-up to 16 to 100 customers, use Klapp’s automated sending within your remaining allowance.

For more than 100 customers, use email, even to fill a last-minute appointment. Email also suits promotions addressed to all your customers.

I’m already a customer. How do I change my plan?

Request a plan change from our team. We will help you make the switch. You can also open your business space.

Introduce your customers to Klapp.

Explore loyalty cards, visit tracking and customer messages in a demo tailored to your business.

1 month free. No commitment.
A customer shows a loyalty card in Google Wallet beside the Klapp stand on the counter.

Let’s talk about your business.

Have a question or a plan in mind? Leave your details and we’ll get in touch.

Our team will contact you about your chosen plan. This form does not request a payment.